Selling handmade: Etsy, markets, classifieds

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Channels: Etsy (largest, ~€0.20 per listing + ~6.5% fee), DaWanda successors (Zencplus etc.), Kleinanzeigen (local, 0% fee), Instagram/TikTok as showcase. Offline: Kunsthandwerkermarkt — stall ~€30–80/day, the Advent market (most lucrative — Nov/Dec, waiting list). Photos decide everything — see lesson 6 in Photography. Shop name in German/English, the first 10 sales are the hardest.

●Market stall ~€30–80/day: bring change, cloth and a “face”
●Packaging sells: kraft paper plus a name sticker = a repeat buyer
●Seasonality: 40% of yearly handmade sales land in November–December

🛍 Etsy has ~1.3m buyers a year in Germany. Bestsellers: jewellery, ceramics, kids’ items, name personalisation.

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Teste-toi !

Consolide le sujet avec l’entraîneur — comme après le cours

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